PLG: The ultimate lever behind Airtable’s growth
From managing cattle vaccinations and pregnancy checks on an Idaho-based ranch to tracking rocket parts for Jeff Bezos' Blue Origin, Airtable has proven to be a reliable solution globally.
Today, 80% of Fortune 500 companies and millions of creators and developers worldwide rely on Airtable. What led to this crazy growth? Well, we’ve found the ultimate lever: Product-led Growth.
In this Fable Champs’ story, we delve into the strategies that the Airtable team employed to reach a staggering valuation of $ 11 billion. Hop in!
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