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Driving Revenue With Account-Based Marketing: A Step-by-Step Guide
If you're in the B2B world, you've probably heard salespeople bragging about closing accounts instead of just leads. That's because sales in B2B is all about building strong relationships with key accounts rather than just chasing down individual deals.
To complement account-based selling, account-based marketing (ABM) has emerged as a powerful way to target your marketing efforts on accounts that matter the most to your business. It helps you generate higher engagement rates, better lead quality, increased revenue, and long-term success.
When done right, ABM can outperform any other growth strategy that you have used in the past. And this ebook is your clear and complete guide to successfully implementing the ABM strategy at your company. Let's dive in!
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